At Cannes Lions, management consultant Kelsey Robinson breaks down McKinsey’s new research showing a paradox in AI adoption: marketers are widely using AI and excited by it, but many also fear its impact on their roles.
At Cannes Lions, management consultant Kelsey Robinson breaks down McKinsey’s new research showing a paradox in AI adoption: marketers are widely using AI and excited by it, but many also fear its impact on their roles.