{"id":221196,"date":"2026-06-30T12:49:04","date_gmt":"2026-06-30T12:49:04","guid":{"rendered":"https:\/\/euroupdate.eu\/index.php\/2026\/06\/30\/ikeas-dorothee-gardon-on-ai-the-viral-punch-moment-and-brand-control-in-the-social-media-age\/"},"modified":"2026-06-30T12:49:04","modified_gmt":"2026-06-30T12:49:04","slug":"ikeas-dorothee-gardon-on-ai-the-viral-punch-moment-and-brand-control-in-the-social-media-age","status":"publish","type":"post","link":"https:\/\/euroupdate.eu\/index.php\/2026\/06\/30\/ikeas-dorothee-gardon-on-ai-the-viral-punch-moment-and-brand-control-in-the-social-media-age\/","title":{"rendered":"IKEA\u2019s Doroth\u00e9e Gardon on AI, the viral Punch moment and brand control in the social media age"},"content":{"rendered":"<p>At Cannes Lions, IKEA\u2019s Global Marketing Strategy &amp; Integrated Media Director Doroth\u00e9e Gardon spoke to Euronews Culture about how the Swedish brand is navigating a fast-changing media landscape shaped by AI and creativity.<\/p>\n<p><a href=\"http:\/\/www.euronews.com\/culture\/2026\/06\/30\/ikeas-dorothee-gardon-on-ai-the-viral-punch-moment-and-brand-control-in-the-social-media-a\" target=\"_blank\" class=\"feedzy-rss-link-icon\">Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>At Cannes Lions, IKEA\u2019s Global Marketing Strategy &amp; Integrated Media Director Doroth\u00e9e Gardon spoke to Euronews Culture about how the Swedish brand is navigating a fast-changing media landscape shaped by AI and creativity. Read More<\/p>\n","protected":false},"author":0,"featured_media":221197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-221196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"_links":{"self":[{"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/posts\/221196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/comments?post=221196"}],"version-history":[{"count":0,"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/posts\/221196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/media\/221197"}],"wp:attachment":[{"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/media?parent=221196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/categories?post=221196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/tags?post=221196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}