{"id":220490,"date":"2026-06-26T13:49:03","date_gmt":"2026-06-26T13:49:03","guid":{"rendered":"https:\/\/euroupdate.eu\/index.php\/2026\/06\/26\/marketing-is-more-important-than-ever-serviceplan-ceo-at-european-cmo-of-the-year-awards\/"},"modified":"2026-06-26T13:49:03","modified_gmt":"2026-06-26T13:49:03","slug":"marketing-is-more-important-than-ever-serviceplan-ceo-at-european-cmo-of-the-year-awards","status":"publish","type":"post","link":"https:\/\/euroupdate.eu\/index.php\/2026\/06\/26\/marketing-is-more-important-than-ever-serviceplan-ceo-at-european-cmo-of-the-year-awards\/","title":{"rendered":"&#8216;Marketing is more important than ever&#8217;: Serviceplan CEO at European CMO of the Year awards"},"content":{"rendered":"<p>Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the &#8220;whole customer journey&#8221; where &#8220;data, technology and creativity&#8221; meet.<\/p>\n<p><a href=\"http:\/\/www.euronews.com\/culture\/2026\/06\/26\/marketing-is-more-important-than-ever-serviceplan-ceo-at-european-cmo-of-the-year-awards\" target=\"_blank\" class=\"feedzy-rss-link-icon\">Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the &#8220;whole customer journey&#8221; where &#8220;data, technology and creativity&#8221; meet. Read More<\/p>\n","protected":false},"author":0,"featured_media":220491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-220490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"_links":{"self":[{"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/posts\/220490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/comments?post=220490"}],"version-history":[{"count":0,"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/posts\/220490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/media\/220491"}],"wp:attachment":[{"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/media?parent=220490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/categories?post=220490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euroupdate.eu\/index.php\/wp-json\/wp\/v2\/tags?post=220490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}