A low-budget and shoddy-looking animated film has emerged as this summer’s most unexpected box-office hit in China. Here’s how ‘Niu Lai’ has transformed online mockery into big bucks and a viral phenomenon.
A low-budget and shoddy-looking animated film has emerged as this summer’s most unexpected box-office hit in China. Here’s how ‘Niu Lai’ has transformed online mockery into big bucks and a viral phenomenon.